Muscat, Oman · Open to new roles
Portfolio 2026
I plan the marketing, run the projects,
and build the automation systems
behind growing brands.
I sit where marketing meets technology. As the founder of Basma Marketing, I plan and run marketing for brands across Oman, and I build the systems, automations and dashboards that track the work, keep businesses organized and free teams to focus on what matters. I'm driven by tech and AI, from founding an AI startup to using it every day to work faster. Above all, I love solving real problems by bringing marketing, systems and AI together, finding smarter ways to work and making communication between people and teams easier.
01 · Campaign results
Two campaigns from Basma Marketing, each run for one month on Instagram. Figures come from the platform reports.
Every 1 OMR spent brought back 11.1 OMR in tracked revenue: 101 direct inquiries and 1,200 OMR in sales.
Direct messages from parents during the school's relaunch after a two-year closure, at 1.16 USD per message.
Chapter 01 · Business systems
Two systems built for a printing and production company: orders, production, stock and payments, live in one place.
Orders DashboardWeb app · built for a printing company02 · Systems · Order management
Built during my traineeship at a printing company: a sales and production workflow that follows every order, from the first request to pickup, in one connected system.Illustrative data · real figures withheld to protect the company's privacy
Every order, seven stages
A growing sales team needed one place to capture every order, price it quickly, follow up with customers and hand it to production, with the Sales Manager able to see the whole pipeline at a glance: pending quotations, follow-ups and orders closing.
A centralized order management system. Each request is captured through a structured order form and sorted by product type. Every order moves through seven defined stages, and a separate view-only dashboard gives management a live picture of statuses, pending quotations, production progress, completed orders and revenue.
All data and figures shown are illustrative. Real data is withheld to protect the company's privacy.
Contract TrackerWeb app · built for a printing company03 · Systems · Production & receivables
Built during my traineeship at a printing company: a tracking system for a large-scale printing contract, with two staff entering data and one live dashboard for management.Illustrative data · real figures withheld to protect the company's privacy
The executive dashboard
A large printing contract involved production, paper stock, deliveries and client payments, each handled by a different person. Management wanted one live view of what had been delivered, which payments were due or overdue, and how much paper was left.
A role-based tracking system built in about one week. The warehouse manager and the collector each enter data in their own file, in English and Arabic, while pricing and finance stay in a private management file. Status changes sync automatically, dates and payment status are calculated automatically, and management sees everything on a password-protected dashboard. Each role received its own SOP.
All figures, job names and dates shown are illustrative. Real data is withheld to protect the company's privacy.
Chapter 02 · My agency
Basma Marketing, my agency. A new website and an interactive sales prototype.
04 · Website · Design & build
The new website for Basma Marketing, designed and built from scratch to reposition the agency around campaigns and smart sales tools.
The agency was moving its focus toward real estate and institutions, but had no website that explained what it now offers or why it is different from a typical ad agency.
Planned the messaging, structure and design, then built and launched the site on the agency's own domain. It walks visitors from the problem to the services, the process, the sectors served and a short meeting request, in Arabic with an English version.
05 · Product · Real estate lead filtering
An interactive 3D page that does the explaining before the first meeting. Buyers explore the tower, filter units by budget and type, and request a booking, saving time for both the buyer and the sales team.
Days of calls and messages to convince the buyer
Hours in the office explaining the project and its units
Minutes on the page to explore and compare units
A short meeting with a buyer who already knows what they want
Selling a unit usually takes days of back-and-forth to persuade the buyer, then long office sessions explaining the project. That time is lost on both sides, and often on buyers whose budget or needs don't match any unit.
Put the project online as an interactive page linked to the ad campaign. Buyers see everything themselves, any time, and arrive already convinced. Those with a real match send a booking request with the unit, budget and contact details, so the meeting starts where it used to end.
Chapter 03 · Startup
The AI startup I founded as a student.
06 · Case study · Startup · 2023 — 2024
I founded and led Kodomo Technologies, a student startup that used AI to analyse a baby's cry and tell parents what their infant needs, so they can respond faster and with more confidence.
New parents often can't tell why their baby is crying. Kodomo set out to build a small device that listens to the cry, analyses it with AI, and tells the parent whether the baby is likely hungry, tired or uncomfortable.
Chapter 04 · Brand identity
A burger brand in Salalah, built from scratch.
07 · Case study · Brand identity · Salalah
Launch a new burger restaurant in Salalah with no existing brand, and give it enough personality to stand out and be remembered.
A complete brand built from scratch around a retro American diner with a local twist. The work covered the logo system and character, colour and type, packaging, staff uniforms, the menu and launch content for social media.
Swipe sideways · tap to enlarge
08 · Selected client work
Projects delivered through Basma Marketing across education, food, cafés, tech and training. Tap the images to browse each project.
09 · Experience
A traineeship building business systems, my own marketing agency, a startup, student leadership, a corporate internship and three small businesses run from the ground up.
2026
Printing and production company · Development Department
2024 — Present
Founder · marketing agency
2023 — 2024
Founder & team lead
2024 — 2025
Student Advisory Council · Activities & Initiatives
2023 — 2024
Intern · Human Resources
2022
Operations supervisor · family farms
2022
Co-founder · Instagram watch store
2021
Founder · personal shopper
Oman College of Management & Technology
2023 — 2025
Additional
10 · Contact
Available now · Feel free to call or WhatsApp anytime
Hiring for marketing, business systems or automation? I'd love to hear what you're working on.
Based in Muscat, Oman · open to on-site and remote